American Crew in Canada

For decades, American Crew in Canada has been the undisputed leader in men’s professional grooming. It’s more than just a collection of products; it’s a brand that revolutionized the industry by creating styling solutions designed specifically for men, helping to bring them back into the salon.

Chic Chérie is proud to be your trusted Canadian source for authentic American Crew, offering the classic products that have defined men’s style for a generation.

A Stylist’s Vision: The American Crew Story

The history of American Crew began in 1994 with stylist and photographer David Raccuglia. He foresaw a future where men would care about their appearance just as much as women, yet he saw a major gap in the market for high-quality grooming products tailored to them.

He started with a few essentials, like the now-iconic American Crew Pomade, and built a brand dedicated to providing men with the tools to create stylish, masculine looks. This stylist-driven approach ensures every product is effective, easy to use, and performs to a professional standard.

Explore the Iconic American Crew Lineup

American Crew offers a complete system of products for every man’s needs. Their styling pucks are legendary, with formulas like the Forming Cream for pliable hold and the Fiber for high hold with low shine.

Best of American Crew:

American Crew Pomade: Best for creating classic, polished styles like a side part or pompadour with medium hold and a healthy shine.
American Crew Fiber: Use this if you have shorter hair and want a strong hold with a textured, matte finish that makes hair look thicker.
American Crew 3-in-1: Best for simplifying your shower routine with one convenient product that works as a shampoo, conditioner, and body wash.
American Crew Beard Serum: Use this if your beard feels dry or unruly and you want to instantly make it softer, shinier, and easier to manage.

Shop our full collection of American Crew products and define your classic style today!